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Analytics

Different business requires different advertisements. They may use many systems to run their business. It may be multiple web advertising networks, CRM and content publishing systems, point of sale systems, inventory databases, etc. Integrating the data from these systems with Google Analytics provides a better understanding for how your customers behave on the web.

At the 2014 Analytics Summit Google announced the new Data Import. Data Import helps unify data from your different business systems, allowing you to organize your data the same way your business is organized. This will allow for more accurate analysis and bringing together previously disparate datasets into one complete picture. Using Data Import, you can upload your brand’s existing data into Google Analytics and join it with GA data for reporting, segmentation and remarketing.


 
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